Défier est une attitude.
Défier means to assert oneself. Our logo, the rooster, is associated across different cultures with qualities such as pride, bravery and strength. He defies all odds and stands for unbending perseverance.
The rooster reflects our name, our history, philosophy and attitude to life.
Our garments are a tribute to those who do not let their origins or circumstances dictate them and face the world with confidence. We don't bow to conventions - we challenge them.
For us, fashion is not just clothing, but a form of expression of individual personality and a piece of self-empowerment.