From August 21 to August 22 we opened a pop-up store in Dresden Airport. The store became a meeting point for travelers from all over the world who wanted to take a piece of European fashion culture with them.
With a self-made store concept made of MDF panels and steel chains, our store particularly reflected one of our core values: authenticity.
Positioned directly in the arrival zone, no one could escape the welcoming charm of our store. Business travelers and international customers from America and Asia were particularly interested in our elegant streetwear pieces.
Even though our pop-up store in Dresden has closed its doors again, the enthusiasm and feedback from our international customers remains proof of Défier's timeless appeal. The store may be gone, but the stories and connections we built with our customers live on.
A big thank you goes out to everyone who was part of this special experience.
Défier remains a movement that pushes boundaries and combines style with attitude. Stay tuned for what comes next.
With a self-made store concept made of MDF panels and steel chains, our store particularly reflected one of our core values: authenticity.
Positioned directly in the arrival zone, no one could escape the welcoming charm of our store. Business travelers and international customers from America and Asia were particularly interested in our elegant streetwear pieces.
Even though our pop-up store in Dresden has closed its doors again, the enthusiasm and feedback from our international customers remains proof of Défier's timeless appeal. The store may be gone, but the stories and connections we built with our customers live on.
A big thank you goes out to everyone who was part of this special experience.
Défier remains a movement that pushes boundaries and combines style with attitude. Stay tuned for what comes next.
